Sichuan University (SCU), founded in 1896 and located in Chengdu, China, is one of the earliest modern institutions of higher education in Southwest China. Known for its rich cultural heritage and commitment to quality education, SCU offers a diverse range of programs across various fields and has produced numerous renowned scholars throughout its history. With three beautiful campuses, the university fosters an environment conducive to both academic and personal growth.

The Bachelor’s in Advertising program at SCU, taught in Chinese, equips students with essential skills in marketing, communication, and media strategy. Over four years, students will engage in a comprehensive curriculum that includes creative advertising techniques, consumer behavior analysis, and digital marketing trends. This program stands out for its practical approach, preparing graduates for successful careers in advertising agencies, marketing departments, and media organizations, where they can effectively influence brand narratives and connect with diverse audiences.