Ocean University of China (OUC), founded in 1924 and located in Qingdao, is a prestigious institution recognized for its strengths in oceanography and fisheries. As a member of China's top-tier Project 985 and Project 211, OUC is committed to cultivating innovative talent with a strong sense of responsibility and international vision, while also being a leader in marine research and education.

The Bachelor’s in E-Business at OUC is designed to equip students with essential skills in digital commerce, data analysis, and online marketing strategies. The curriculum blends theoretical knowledge with practical applications, preparing graduates for diverse career paths in the rapidly evolving e-business landscape. This program emphasizes an international perspective, fostering an understanding of global market dynamics and innovative business practices, which sets it apart in the field of digital commerce education.