Beijing Normal University-Hong Kong Baptist University United International College, located in the Xiangzhou District, Zhuhai, Guangdong Province, southern China, was co-founded by Beijing Normal University and Hong Kong Baptist University as the first full-scale cooperation in higher education between the Chinese mainland and Hong Kong. Its charter has been approved by the Ministry of Education with full support from local authorities.

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📚About the Program

Bachelor’s in e-Business Management and Information Systems at Beijing Normal University-Hong Kong Baptist University United International College (UIC)


The e-Business Management and Information System (EBIS) Programme has an elite teaching team with great teaching skill, strong research ability, and international vision. The team members are from Hong Kong SAR, South Korea, the United States, and Canada, and all have doctorates from prestigious overseas universities. This programme mainly cultivates compound talents who understand both business management and information technology. We train students to be proficient in the use of information technology and business analysis skills in a big data environment. Students are required to conduct scientific analysis and research on all kinds of massive information, based on data mining, decision analysis, and business analytics, combined with cross-field analysis professional courses. This programme emphasizes the enhancement of students’ creativity and problem-solving abilities and uses the results of big data analytics to mine effective information to help the e-commerce industry collect data points, create market opportunities, accurately describe and even predict consumer behavior, and assist companies in scientific decision-making.

Curriculum Design

Students of the EBIS programme will learn the design, development, operation and promotion of e-commerce platforms, enterprise information systems, database management, mobile computing, social media, platform-based big data analytics, information security and privacy protection, and maintenance of corporate network and data security. This programme not only delivers professional knowledge systematically, but also emphasizes actual business practice. Through a large number of corporate case discussions and commercial project practice, students of this programme are equipped with profound system development and management capabilities, comprehensive business management capabilities, strategic markets insight, and entrepreneurial ability.

Prospect of Employment

The core logic of the EBIS programme is "business + technology". There exists a huge gap in high-quality talents in related programmes and industries. The prospects of employment for graduates are very broad, which can be summarized in the following six directions:

  • Direction 1: Work in the position of product design, data analytics, market operation, and maintenance at platform-based internet companies or IT product technology companies, such as Bytedance, Alibaba, Tencent, Baidu, Amazon, Microsoft, Facebook, Google, etc. Related positions include algorithm engineers, user experience designers, data analysts, product managers, operations experts, etc.

  • Direction 2: Work at online to offline (O2O) or vertically subdivided internet companies specialized in product design, operations, advertising, and consumer big-data analytics, such as Didi, Meituan, Dianping, Ctrip, Soufang, Airbnb etc. Related positions include algorithm engineers, user experience designers, data analysts, product managers, channel managers, and operations experts, etc.

  • Direction 3: Work in the information technology department or data science department of large enterprises in various industries that is responsible for information system design, management, database management and maintenance, product design, market analysis, project management, data analytics, etc. Related industries include banking, financial institutions, telecommunications, logistics, manufacturing, etc. Related positions include IT engineer, system engineer, product manager, data scientist, market analyst, etc.

  • Direction 4: Work for technical project, project analysis, and consulting at technology consulting companies such as IBM, Accenture, McKinsey, etc.

  • Direction 5: Engage in market consulting analysis, industry analysis, and other investment work in IT and technology venture capital funds, private equity, or investment banks, such as Goldman Sachs, IDG Capital, Sequoia Capital, etc.

  • Direction 6: Join government agencies or other traditional enterprises to engage in the development, operation and maintenance of new mobile Internet business models and social media, such as real estate, media, retail, and advertising.

Prospect of Postgraduate Studies

According to our historical records, our graduates have a rate of around 70% for pursuing postgraduates abroad. Most of them are successfully admitted to the QS Top-100 oversea universities. As a typical cross-disciplinary programme, the graduates of this programme can choose a number of promising programmes for further studies. The following is a list of the enrollment majors of our graduates before, including but not limited to:

  • Digital Marketing Management

  • Logistics and Supply Chain Management

  • Information Systems and Operations Management

  • Business Information Management

  • Electronic Commerce

  • Management Information Systems and Digital Innovation

  • Investment, Banking and Risk Management Investment, Banking and Risk Management

  • Globalization Trade and Industry

  • Digital Strategy and Information Management

  • Project Management and Development

  • Information Technology Management & Innovation

  • Fintech and Innovation

  • Communication and New Media Studies

  • Business Analytics

  • Big Data Management and Applications

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🏫About Beijing Normal University-Hong Kong Baptist University United International College (UIC)

Situated in Zhuhai, Beijing Normal University-Hong Kong Baptist University United International College (UIC) is the first full-scale cooperation in higher education between the Chinese Mainland and Hong Kong. UIC shoulders the historical mission of advancing the internationalization of Chinese higher education and taking the lead in implementing liberal arts education in China.

Exceptional Location

UIC is located in the beautiful coastal city of Zhuhai in the Guangdong-Hong Kong-Macao Greater Bay Area. As one of China's most liveable cities, Zhuhai is adjacent to Macao and Hong Kong, connected by the Hong Kong-Zhuhai-Macao Bridge. Zhuhai was one of the first places where modern Chinese met Western culture.

International Higher Education

With English as the medium of instruction, UIC's education is of international standards with high-caliber academic performance. The college has established the Divisions of Business and Management, Culture and Creativity, Humanities and Social Sciences, Science and Technology, in addition to the Graduate School. Altogether UIC offers 28 undergraduate programmes, and is approved to offer nine research and five taught postgraduate programmes for over 7,000 students. Undergraduates receive HKBU Bachelor's Degrees and UIC Graduation Certificates, and postgraduates earn HKBU degrees.

Liberal Arts College

Aiming to serve China and the world, UIC has built a new model for liberal arts education in China by tapping into traditional Chinese and Western cultural resources. A liberal arts education cultivates open-minded, well-rounded talents, enabling students to dig into their academic field of expertise with an interdisciplinary approach. UIC provides a student-centered learning environment and encourages a healthy student-teacher interaction that benefits both parties in terms of mentorship and collaboration.

Diversity and Development

UIC enrols students from 30 provinces and regions of the Chinese mainland, Hong Kong, Macao, Taiwan and overseas. More than 72% of the graduates from the Class of 2020 chose postgraduate studies home and abroad, 74.4% of which were admitted to the world’s top 100 universities. Many of the graduates have started their careers in Fortune 500 companies, government agencies or non-profit organisations. There are also alumni listed in Forbes 30 under 30.


  • 4 Divisions providing 25 Undergraduate Programs
  • 6000+ Undergraduate students; Above 70% Graduates go onto further study abroad.
  • Faculty and students from more than 30 countries and regions.
  • Liberal Arts Education & Whole Person Education
  • Graduation Certificate Awarded by UIC and HKBU Degree.
  • English-taught Curriculum with Special Programmes on Chinese Culture and Society.
  • Career Development for more possible future.
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🏠 Accommodation

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

  • Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
  • Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it
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💰 Fees

Application Fee:

$0 USD

Tuition fee:

100,000 RMB per year

400,000 RMB in total

Insurance is 600 RMB.

💸 Living Expenses in Zhuhai

Expense Average costs

📬 Admissions Process

3 Steps to Apply to a Chinese University

Application step 1

Application step 2

Application step 3

Please choose the programs here , "You are advised to select 2-3 programs to increase your chances of getting accepted.

Required Documents:

  • First Recommendation Letter
  • Personal Statement Letter or Study Plan
  • English Language Certificate
  • Your Graduation Certificate (in English)
  • Your Highest Academic Transcript (In English)
  • Your Photograph
  • Your Passport Copy

Preparing documents:

You can start your application now and send the application documents during your application. Some documents you can send later if you don’t have them right away. Some more info about preparing application documents is here

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Application process:

Applying Online is simple in just a few steps. More information is available here.

The first steps are to choose the programs, pay the application fee and upload the application documents.

Once submitted to China Admissions, we will review your application within 2-3 days and proceed to the university or ask you for further clarification

After it has been processed to the university you will receive your unique application ID from each university.

The university may contact you directly for further questions.

We will then follow up each week with the university for updates. As soon as there is any update we will let you know. If you have made other plans, decide to withdraw / change address at any time please let us know.

After you have been accepted you will receive your admissions letter electronically and asked to pay the non-refundable deposit to the university.

Once you have paid the deposit the university will issue you the admissions letter and visa form to your home country.

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Here is some more information about the enrollment process after you have been accepted.

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