Zhejiang University of Finance and Economics (ZUFE), founded in 1974 and located in the vibrant city of Hangzhou, China, is renowned for its strong emphasis on finance, economics, and business education. With three expansive campuses and a diverse student body of over 24,000, ZUFE is committed to enhancing student quality through innovative programs and international partnerships that provide valuable real-world experiences.

The Bachelor’s in Electronic Commerce (Cross-border E-commerce) program equips students with essential skills in digital marketing, international trade, and e-commerce operations. Students will explore contemporary topics such as global supply chains, online consumer behavior, and data analytics, preparing them for successful careers in the rapidly evolving e-commerce sector. This program stands out for its focus on cross-border transactions and its integration of practical insights, ensuring graduates are well-prepared to meet the demands of the global marketplace.