Hong Kong Metropolitan University (HKMU), established in 1992, is located in Hong Kong and is renowned for its academic excellence and self-accrediting status. The university offers a diverse array of undergraduate and postgraduate programs, emphasizing career readiness and professional recognition in fields such as business, creative arts, and social sciences. With a strong commitment to social responsibility, HKMU prepares students to make meaningful contributions to society through community engagement and leadership development.

The Bachelor’s in Global Business and Marketing at HKMU is designed to equip students with the skills and knowledge necessary to thrive in today’s competitive global market. This two-year program focuses on key areas such as international marketing strategies, consumer behavior, and digital marketing trends, providing a comprehensive understanding of global business dynamics. Students benefit from practical experiences and industry connections, enhancing their employability and preparing them for a successful career in various marketing and business roles.