Zhengzhou University (ZZU), founded in 1956 and located in Zhengzhou, China, is a prestigious institution recognized for its comprehensive academic offerings across 12 fields, including science, engineering, and medicine. As the sole university in Henan participating in Project 211, ZZU is dedicated to enhancing students' overall qualities and has established a strong international presence with over 1,300 international students from 60 countries.

The Bachelor’s in Advertising program, taught in Chinese, prepares students for dynamic careers in the marketing and media industries. Over four years, students will explore key areas such as advertising strategy, consumer behavior, and media planning, equipping them with the skills needed to navigate the evolving landscape of digital and traditional advertising. This program stands out for its practical approach, combining theoretical knowledge with hands-on experience, ensuring graduates are well-prepared to make significant contributions to their organizations and communities.