The University of Hong Kong (HKU), founded in 1911, is located in Hong Kong, China, and is recognized for its strong academic reputation and international partnerships. As a leading institution, HKU attracts a diverse student body from local and global backgrounds, fostering a vibrant educational environment enriched by a blend of cultural influences.

The Bachelor’s in Business Administration (Major in Marketing) program equips students with essential business skills and knowledge tailored for careers in various fields such as advertising, finance, and brand management. With a focus on practical learning, the curriculum prepares graduates to become effective business leaders, offering insights into customer relationship management, marketing research, and strategic decision-making. This program's unique approach emphasizes hands-on experience and real-world application, setting students up for success in the dynamic business landscape.