East China Normal University (ECNU), founded in 1951 and located in Shanghai, China, is renowned for its commitment to internationalization and excellence in education. With a diverse range of programs and a beautiful campus recognized as a "Garden University," ECNU has established strong partnerships with over 150 prestigious institutions worldwide, contributing significantly to various fields, particularly teacher training and basic education.

The Bachelor’s in Business Chinese program, taught in Chinese, equips students with essential language skills and cultural knowledge needed for success in business environments. Over four years, students will engage in comprehensive coursework that includes advanced Chinese language studies, business communication, and cultural immersion, preparing them for diverse careers in international business, trade, and diplomacy. This program stands out for its focus on integrating language proficiency with practical business applications, fostering graduates who are ready to thrive in the global marketplace.