East China Normal University (ECNU), founded in 1951 and located in Shanghai, is renowned for its commitment to internationalization and excellence in education. With a sprawling campus and a reputation as a "Garden University," ECNU offers a diverse range of academic programs and has established partnerships with over 150 prestigious institutions worldwide, contributing significantly to the development of teacher training and basic education in China.

The Bachelor’s in Chinese Language and Culture, taught in Chinese, is designed to immerse students in the rich heritage and contemporary aspects of Chinese culture and language. Throughout this four-year program, students will gain proficiency in Chinese language skills while exploring literature, history, and cultural practices, preparing them for careers in education, translation, and cultural exchange. This program stands out for its emphasis on practical language use and cultural understanding, equipping graduates with the skills necessary for success in a globalized environment.