East China Normal University (ECNU), founded in 1951 and located in Shanghai, is renowned for its commitment to internationalization and excellence in education. With a beautiful campus spanning over 207 hectares, ECNU offers a wide range of academic programs and has established partnerships with over 150 esteemed universities worldwide. The university is dedicated to fostering talent and contributing to the development of education, science, and society in China.

The Bachelor’s in International Business (Chinese-English) program at ECNU equips students with essential skills in global business practices, cross-cultural communication, and strategic management. Over four years, students will engage in a curriculum that blends theoretical knowledge with practical applications, preparing them for diverse career opportunities in international trade, marketing, and business development. The program's unique bilingual instruction enhances students' language proficiency and cultural awareness, making them competitive in the global job market.