Xidian University, founded in 1931 and located in Xi'an, China, is a leading institution renowned for its strengths in electronic and information engineering. With over 33,000 students, including a significant number of master's and Ph.D. candidates, Xidian is recognized for pioneering majors in information theory, radar technology, and electronic systems. The university excels in scientific research and has established partnerships with more than 130 universities worldwide.

The Bachelor's in Marketing program at Xidian University, taught in Chinese, offers students a comprehensive understanding of marketing principles and strategies. Over four years, students will engage in a curriculum that emphasizes practical skills in digital marketing, consumer behavior, and market research, preparing them for diverse career paths in marketing and business management. This program stands out due to its integration with cutting-edge technology and real-world application, reflecting Xidian's commitment to high-quality education and international collaboration.