Zhengzhou University (ZZU), founded in 1956 and located in Zhengzhou, China, is a comprehensive institution known for its diverse academic offerings across 12 fields of study, including science, engineering, and medicine. As the only university in Henan included in Project 211, ZZU emphasizes a people-oriented approach and has established a robust international presence, hosting over 1,300 international students from 60 countries.

The Bachelor’s in Marketing is a four-year program taught in Chinese that equips students with essential marketing skills and knowledge applicable in various business contexts. Students will explore key areas such as consumer behavior, marketing strategies, and digital marketing, preparing them for successful careers in marketing management, sales, and brand development. This program stands out for its integration of practical training and theoretical learning, fostering a comprehensive understanding of the marketing landscape in China and beyond.