Jiangsu University (JSU), located in Zhenjiang, China, is a comprehensive institution renowned for its strong emphasis on engineering and allied disciplines. Established in 1902, JSU has gained international recognition, with four of its disciplines ranked in the global top 1% according to the ESI. The university is known for its innovative research, high graduate employment rates, and a vibrant international community, attracting over 1,000 international students from more than 78 countries.

The Bachelor’s in Marketing program, taught in Chinese, offers students a comprehensive understanding of marketing principles, consumer behavior, and strategic decision-making. Over the four-year duration, students will engage in practical projects and case studies that prepare them for careers in various sectors, including advertising, sales, and brand management. This program stands out for its focus on integrating cultural insights into marketing strategies, equipping graduates with the skills needed to succeed in the global marketplace.