Donghua University (DHU), founded in 1951 and located in the vibrant city of Shanghai, is recognized as one of China’s key institutions for higher education. Originally established as China Textile University, DHU has gained a strong reputation for its specialized disciplines, particularly in Fashion Design, Textile Engineering, and International Trade, attracting a diverse international student body from over 100 countries.

The Bachelor’s in Marketing at DHU offers students a thorough understanding of marketing principles applicable in today’s dynamic business environment. Through a blend of theoretical knowledge and practical application, this four-year program equips students with essential skills in areas such as market research, consumer behavior, and digital marketing strategies, preparing them for successful careers in various marketing roles across industries. This program stands out for its comprehensive curriculum that emphasizes real-world applications, enabling graduates to effectively navigate and contribute to the ever-evolving marketing landscape.