Hong Kong Metropolitan University (HKMU), established in 1989 and located in Hong Kong, is renowned for its academic excellence and self-accrediting status, allowing it to offer degrees recognized by the HKSAR Government. The university provides a diverse range of undergraduate and postgraduate programs across various disciplines, emphasizing career readiness and social responsibility, and fostering a vibrant student life through numerous extracurricular activities.

The Bachelor’s in Marketing at HKMU equips students with essential marketing skills, including consumer behavior analysis, strategic marketing, and digital marketing techniques. This four-year program combines theoretical knowledge with practical applications, preparing graduates for successful careers in diverse sectors such as advertising, market research, and brand management. With strong industry connections, the program offers valuable networking opportunities and internships, ensuring that students are well-prepared to meet the demands of the global job market.