Beijing Normal University-Hong Kong Baptist University United International College, located in the Xiangzhou District, Zhuhai, Guangdong Province, southern China, was co-founded by Beijing Normal University and Hong Kong Baptist University as the first full-scale cooperation in higher education between the Chinese mainland and Hong Kong. Its charter has been approved by the Ministry of Education with full support from local authorities.

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📚About the Program

Bachelor’s in Public Relations and Advertising at Beijing Normal University-Hong Kong Baptist University United International College (UIC)

The Public Relations and Advertising Programme in UIC is taught by teachers globally, who possess rich industry experience and strong theoretical knowledge. The teacher team has been awarded a media-related Doctor of Philosophy from famous universities around the world, such as the United States, Malaysia, Hong Kong, Macao, China, etc. In order to cultivate contemporary talents of public relations and advertising fields in the new era of integrated media, PRA conducts systematic learning of communication, advertising, public relations, and other theoretical knowledge, combined with practical activities, such as competitions and internships. Through this way, students can master the communication laws of traditional media and new media, and students can flexibly use the theory and method of communication in front of the line. Also, they can have the ability to research, plan, and creativity.

Teaching Characteristics

Liberal Arts Education: students will comprehensively learn professional knowledge of public relations and advertising to possess interdisciplinary learning and application ability.

International Vision: the international team of teachers brings students international cutting-edge academic training and way of thinking.

Pragmatic Innovation: this major is rooted in Guangdong, Hong Kong, and Macao, focusing on serving the actual brand communication needs of surrounding enterprises and institutions through Industry-University research cooperation, so that students can learn, trial error, and grow in actual combat.

Professional Curriculum Setting

Major Required Courses: Communication Theory, Principles of Advertising, Principles of Public Relations, Professional Communication Skills, Electronic Media, Consumer Behavior, Communication Research Methods, Computer Visual Design, Branding in Advertising, Crisis Management, and Risk Communication, Media and Event Planning, Integrated Marketing Communication, Public Relations, and Advertising Strategic Campaigns, Final Year Project, etc.

Major Elective Courses: Big Data and Advertising, Persuasion and Social Influence, Publication Design, Advanced Design and Visualization, Photography and Videography in Advertising, Advertising and Society, Advertising Regulation and Ethics, Public Research in Public Relations and Advertising, etc.

Internship Companies

Students of this major have accumulated many excellent practice resources in the process of internships. The internship companies include Ruder Finn (China), Edelman Public Relations Worldwide (China), Ogilvy & Mather (Beijing), Leo Burnett Company (China), DDBNeedham Worldwide (Guangzhou), Publicis Groupe, ByteDance, City Zin, China Unicom, Hunan Satellite TV, EE-Media, Tencent, International Fund For Animal Welfare (IFAW), Shenzhen Media Group, Local TV Stations and Newspapers, etc.

Prospects for Further Education

About 70% of the students choose to study abroad in PRA for their master's degree. Most students choose the Top 200 media-related universities around the world, such as the United States, the United Kingdom, Australia and Hong Kong. At present, the admission of these schools includes the University of Columbia, New York University, University of Florida, Johns Hopkins University, University College London, King's University of London, University of Warwick, University of Edinburgh, University of Glasgow, University of Melbourne, University of Sydney, Chinese University of Hong Kong, University of science and technology of Hong Kong, Hong Kong Baptist University, etc.

Employment Prospects

There are demands for brand communication in all walks of life, these graduates have diversified employment choices. They can engage in marketing planning, media activity creativity and implementation, brand promotion, copywriting, customer management, enterprise image communication, and other work in public relations advertising companies, media groups, government departments, and Internet companies at home and abroad.

At present, our graduates are all over the world. Some of them are employed in local media-related industries such as New York, London, and Hong Kong. More graduates are employed in famous enterprises such as ByteDance, Huawei Technology, Tencent QQ Music, Ogilvy, BlueFocus, Publicis Groupe, and other well-known companies in Mainland China.

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🏫About Beijing Normal University-Hong Kong Baptist University United International College (UIC)

Situated in Zhuhai, Beijing Normal University-Hong Kong Baptist University United International College (UIC) is the first full-scale cooperation in higher education between the Chinese Mainland and Hong Kong. UIC shoulders the historical mission of advancing the internationalization of Chinese higher education and taking the lead in implementing liberal arts education in China.

Exceptional Location

UIC is located in the beautiful coastal city of Zhuhai in the Guangdong-Hong Kong-Macao Greater Bay Area. As one of China's most liveable cities, Zhuhai is adjacent to Macao and Hong Kong, connected by the Hong Kong-Zhuhai-Macao Bridge. Zhuhai was one of the first places where modern Chinese met Western culture.

International Higher Education

With English as the medium of instruction, UIC's education is of international standards with high-caliber academic performance. The college has established the Divisions of Business and Management, Culture and Creativity, Humanities and Social Sciences, Science and Technology, in addition to the Graduate School. Altogether UIC offers 28 undergraduate programmes, and is approved to offer nine research and five taught postgraduate programmes for over 7,000 students. Undergraduates receive HKBU Bachelor's Degrees and UIC Graduation Certificates, and postgraduates earn HKBU degrees.

Liberal Arts College

Aiming to serve China and the world, UIC has built a new model for liberal arts education in China by tapping into traditional Chinese and Western cultural resources. A liberal arts education cultivates open-minded, well-rounded talents, enabling students to dig into their academic field of expertise with an interdisciplinary approach. UIC provides a student-centered learning environment and encourages a healthy student-teacher interaction that benefits both parties in terms of mentorship and collaboration.

Diversity and Development

UIC enrols students from 30 provinces and regions of the Chinese mainland, Hong Kong, Macao, Taiwan and overseas. More than 72% of the graduates from the Class of 2020 chose postgraduate studies home and abroad, 74.4% of which were admitted to the world’s top 100 universities. Many of the graduates have started their careers in Fortune 500 companies, government agencies or non-profit organisations. There are also alumni listed in Forbes 30 under 30.


  • 4 Divisions providing 25 Undergraduate Programs
  • 6000+ Undergraduate students; Above 70% Graduates go onto further study abroad.
  • Faculty and students from more than 30 countries and regions.
  • Liberal Arts Education & Whole Person Education
  • Graduation Certificate Awarded by UIC and HKBU Degree.
  • English-taught Curriculum with Special Programmes on Chinese Culture and Society.
  • Career Development for more possible future.
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🏠 Accommodation

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

  • Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
  • Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it
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💰 Fees

Application Fee:

$0 USD

Tuition fee:

100,000 CNY per year

400,000 CNY in total

Insurance is 600 CNY.

Entry Requirements

You are not eligible to apply to this program because:

English fluency is required.
You need to be either:
- A native English speaker
- Studied a degree in English before
- Can demonstrate a high level of English
- Having an English certificate such as IELTS level 6 or TOEFL 95 and above is an advantage.

Minimum education level: High School.

All students from all countries are eligible to apply to this program.

Is this not correct? You can edit your profile or contact us.
Or see the list of programs you are eligible for here .
Check Your Eligibility Show Suitable Programs

📬 Admissions Process

3 Steps to Apply to a Chinese University

Application step 1

Application step 2

Application step 3

Please choose the programs here , "You are advised to select 2-3 programs to increase your chances of getting accepted.

Required Documents:

  • BNU-HKBU United International College International Students Application Form
  • Bank Statement
  • First Recommendation Letter
  • English Language Certificate
  • Your Highest Academic Transcript (In English)
  • Your Graduation Certificate (in English)
  • Curriculum Vitae
  • Your Photograph
  • Personal Statement Letter or Study Plan
  • Your Passport Copy

Preparing documents:

You can start your application now and send the application documents during your application. Some documents you can send later if you don’t have them right away. Some more info about preparing application documents is here

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Application process:

Applying Online is simple in just a few steps. More information is available here.

The first steps are to choose the programs, pay the application fee and upload the application documents.

Once submitted to China Admissions, we will review your application within 2-3 days and proceed to the university or ask you for further clarification

After it has been processed to the university you will receive your unique application ID from each university.

The university may contact you directly for further questions.

We will then follow up each week with the university for updates. As soon as there is any update we will let you know. If you have made other plans, decide to withdraw / change address at any time please let us know.

After you have been accepted you will receive your admissions letter electronically and asked to pay the non-refundable deposit to the university.

Once you have paid the deposit the university will issue you the admissions letter and visa form to your home country.

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Here is some more information about the enrollment process after you have been accepted.

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