The Hong Kong Polytechnic University (PolyU), founded in 1972 and located in Hong Kong, is the largest UGC-funded tertiary institution in terms of student enrollment, offering a diverse range of programs across various fields. With a commitment to professional education and applied research, PolyU provides students with opportunities for global engagement and a holistic university experience, fostering critical thinking and social responsibility among its student body.

The Bachelor’s in Scheme in Design (Advertising Design) equips students with essential skills in creative thinking, visual communication, and strategic marketing. Through a curriculum that emphasizes practical experience and innovation, students will engage in projects that prepare them for careers in advertising, branding, and media. This program stands out for its focus on integrating design principles with business acumen, ensuring graduates are well-prepared to excel in the dynamic field of advertising.