Headquartered in Yangtze River Delta, one of the world's most dynamic regions, Zhejiang University International Business School (ZIBS) has a presence in global business hubs including Silicon Valley in the USA and London, UK.

Zhejiang University is one of the top 5 ranked Chinese Universities, and ZIBS is located in Haining. The campus was built in 2017 which is one of the newest and most modern campuses in China. Haining is located 30 minutes by train between Shanghai and Hangzhou.

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📚About the Program

Master’s in International Master of Communication and Management (MCM) at Zhejiang University International Business School, Haining


Zhejiang University International Business School (ZIBS) offers the Master in Communication and Management Program, enrolling students from 2021. The length of the full-time program is 3 years. The degree of Master of Arts (MA) in Communication will be conferred upon completion.

Created in collaboration with Zhejiang University College of Media and International Culture and building on the longstanding international teaching philosophy of Zhejiang University, MCM is an interdisciplinary program committed to training leaders who combine global vision, intercultural competence and understanding of China to position themselves as globally-competitive China business experts. Through this program students will develop Chinese language abilities, intercultural communication competence, research and analysis skills and practical experience in business and management. Graduates will be well-equipped to build successful careers in China in media, marketing, communications, international business and other fields.

Why iMCM?

  • Pioneer in Chinese Business Studies

MCM is the first master program for international students offered jointly by ZIBS and Zhejiang University College of Media and International Culture and builds on the foundations of the pioneering Master of China Studies program of ZJU. 
The MCM program is specially designed for talented international students interested in Chinese business, communications and media.

  • Interdisciplinary Education

Grounded in China studies and intercultural communication, MCM is an interdisciplinary program which combines coursework and research in Chinese business culture, management practices, sociology, and intercultural understanding.

  • Diverse Learning Community

Located on the International Campus, the MCM program provides a cross-cultural learning environment combining Eastern and Western styles of education and is equipped with exceptional campus facilities. The campus hosts students from over 30 countries who form a large, diverse, and interdisciplinary learning community.

  • At the Heart of Best Practices

The MCM program is located in the heart of the Yangtze River Delta, China's most dynamic and innovative region. ZIBS partners with world-renowned firms in the region to provide students with outstanding internship opportunities and platforms for business research.

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📖Program Curriculum

Core Courses:
Introduction of China
Communication Theory
Quantitative Methods in Communication Research
Media China: New Media and Society
Intercultural Competence
Qualitative Methods in Communication Research

Women, Media, and Chinese Society
Corporate Social Responsibility
Academic Writing
China's International Trade
China Marketing
Chinese Business Culture
China's Foreign Policy
China's Macroeconomic and Social Development

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🏫About Zhejiang University International Business School, Haining

Headquartered in Yangtze River Delta, one of the world's most dynamic regions, Zhejiang University International Business School (ZIBS) has a presence in global business hubs including Silicon Valley in the USA and London, UK.

Zhejiang University is one of the top 5 ranked Chinese Universities, and ZIBS is located in Haining. The campus was built in 2017 which is one of the newest and most modern campuses in China. Haining is located 30 minutes by train between Shanghai and Hangzhou. 

ZIBS was launched in 2018 and has attracted talented leading international faculty. It is set to be a leading player in China and globally. 

Their vision is to be a leading global ecosystem with business education as its core pillar. Their mission is to train business talents who are ready for the new global economic era, with a particular focus on new technologies, new economies, and new finance. They will achieve this by drawing on China's leadership in these emerging sectors, leveraging the interdisciplinary strength of the university and forging and expanding their partnerships with leading peer academic and corporate institutions across the globe.

By cooperating with Academy of Internet Finance and Institute of China Studies, Zhejiang University, ZIBS currently offers an International Master of Business Administration (iMBA) program with two tracks: Fin-Tech Industry Management and International Management; ZIBS also offers the track of China Business Studies under the Master of China Studies which is tailor-made for international students. Their Executive Education Center provides programs across a wide range of topics, both for open enrollment and customized corporate needs. Programs are taught on their campuses in Hangzhou, Haining, Shanghai and globally.


The International Campus is situated in Haining, within Zhejiang Province and under the jurisdiction of Jiaxing. It is only 35 minutes by highspeed train from bustling Shanghai, and 20 minutes from the beautiful Hangzhou. The city has a population of more than 800,000 inhabitants and is known mainly for its leather industry, science park, colorful lanterns and spectacular boreal tide in Qiantang River.

Haining was voted in the top 10 of the Forbes survey of mainland China top county-level cities and was ranked 18th in the China top 100 cities list. It is a rapidly growing city, with new stores and hotels being built every day. New, high-end stores like Prada and Gucci are making their way into the city, with its growing international community. The Hangzhou subway is being extended to Haining, with a stop adjacent to the International Campus, making access to Hangzhou and the main ZJU campus even more accessible.

Alongside the beautiful old town, Haining also has a range of tourist spots including large shopping malls, the leather markets, cinemas, museums, gorgeous parks and a variety of bars and nightclubs.


Zhejiang University International Campus is located north of Juanhu Park in Haining, covering 200 acres. It is an extraordinary international community full of creativity, energy and entrepreneurial spirit. Students not only enjoy international standard liberal arts and professional education but also have the opportunity to work with partners around the world, in a rich and colorful living environment.

Food Services

ZIBS has three canteens in their campus: Large Canteen, Halal restaurant, and their Fusion Café. The canteen offers a large mix of western and Chinese style food served daily. The Halal restaurant offers a variety of halal food and has late opening hours. Students, faculty, and staff come together to enjoy the culinary offering of both East and West.

Library Services

Students in ZIBS have access to a wide range of library resources, from books and journals to electronic databases and articles. Next to the Bell Tower, the library is one of the landmarks of the International Campus. Standing by the northeast side of the central lake, it is an elegant three-floor octagonal building occupying 9606 square meters, with six hundred seats and thousands of books.


The gym offers a variety of quality equipment and is open from 9 am to 9 pm each day. The Olympic-sized swimming pool is open from May to September each year. There are a large number of sporting facilities on campus, including badminton, tennis, squash, basketball, football and more. Facilities are open for personal use at any time.

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🏠 Accommodation

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💰 Fees

Application Fee:

800 RMB

Tuition fee:

66,000 CNY per year

198,000 CNY in total

Insurance is 800 CNY.

📬 Admissions Process

3 Steps to Apply to a Chinese University

Application step 1

Application step 2

Application step 3

Please choose the programs here , "You are advised to select 2-3 programs to increase your chances of getting accepted.

Required Documents:

  • Supplementary Information for Zhejiang University International Students
  • Second Recommendation Letter
  • First Recommendation Letter
  • English Language Certificate
  • Your Highest Academic Transcript (In English)
  • Your Graduation Certificate (in English)
  • Curriculum Vitae
  • Your Photograph
  • Personal Statement Letter or Study Plan
  • Your Passport Copy

Preparing documents:

You can start your application now and send the application documents during your application. Some documents you can send later if you don’t have them right away. Some more info about preparing application documents is here

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Application process:

Applying Online is simple in just a few steps. More information is available here.

The first steps are to choose the programs, pay the application fee and upload the application documents.

Once submitted to China Admissions, we will review your application within 2-3 days and proceed to the university or ask you for further clarification

After it has been processed to the university you will receive your unique application ID from each university.

The university may contact you directly for further questions.

We will then follow up each week with the university for updates. As soon as there is any update we will let you know. If you have made other plans, decide to withdraw / change address at any time please let us know.

After you have been accepted you will receive your admissions letter electronically and asked to pay the non-refundable deposit to the university.

Once you have paid the deposit the university will issue you the admissions letter and visa form to your home country.

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Here is some more information about the enrollment process after you have been accepted.

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