The Chinese University of Hong Kong, Shenzhen (CUHK-Shenzhen), founded in 2012, is located in the vibrant metropolis of Shenzhen, China. Known for its dynamic blend of modernity and cultural diversity, the university offers a picturesque campus that provides a rich array of facilities and services designed to enhance student life. With a focus on academic excellence and community engagement, CUHK-Shenzhen attracts talented individuals from around the globe.

The Bachelor’s in Marketing and Communication program is an interdisciplinary course that prepares students for successful careers in marketing, management, and communication. Through a curriculum that integrates marketing principles with finance, accounting, and information technology, students will develop strong verbal and written communication skills in both Chinese and English. This program stands out for its emphasis on creating value in products and services, fostering long-term customer relationships, and equipping graduates with the skills necessary to thrive in a competitive business environment.