East China Normal University (ECNU), founded in 1951 and located in Shanghai, is renowned for its commitment to high-quality education and research. The university boasts a beautiful campus that spans over 207 hectares and emphasizes international collaboration, having established partnerships with over 150 prestigious institutions worldwide. ECNU focuses on fostering originality and excellence, making significant contributions to education and societal development.

The Bachelor’s in Business Administration at ECNU is a four-year program delivered in English, designed to equip students with essential knowledge and skills in business management and administration. Students will engage in a comprehensive curriculum covering key areas such as finance, marketing, and strategic management, preparing them for diverse career opportunities in the global business environment. This program stands out for its emphasis on practical learning and international perspectives, ensuring graduates are well-prepared for the challenges of the modern marketplace.