Shanghai Jiao Tong University (SJTU), founded in 1896, is located in Shanghai, China. With a rich cultural heritage and a commitment to educational excellence, SJTU has established itself as a leading research-oriented institution, attracting attention both nationally and internationally. The university aims to foster innovation and contribute to the development of society through its comprehensive academic programs.

The Bachelor’s in Business Administration with a focus on Marketing is designed to equip students with essential skills in marketing strategies, consumer behavior, and market analysis. Throughout this four-year program, students will engage in practical learning experiences and case studies that enhance their understanding of the dynamic business landscape. This program stands out for its emphasis on applying theoretical knowledge to real-world challenges, preparing graduates for successful careers in various marketing roles across diverse industries.