📖Introduction

The University of International Business and Economics, founded in 1951 and located at Beijing, China, is a public research university and national key university with economics, management, law, literature and science as its core academic areas of expertise. Since its foundation, UIBE has been steadfast in living up to its motto of "Erudition, Honesty, Endeavor and Perfection" through constant diligence and innovation.

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📚About the Program

Bachelor’s in Marketing at University of International Business and Economics (UIBE)

Leading to bachelor degree, Marketing major of UIBE's International Undergraduate Programs aims at cultivating students’ global vision and innovative spirit, preparing students with foresight, competencies, and excellent skills to perform effectively and competitively in handling marketing problems. With a combination of Chinese background and international development trends, a combination of theoretical study and practice, and a combination of empirical research and case studies, this major will equip students with abundant knowledge in marketing, international management, etc., which will help promote students’ competency in business research, business planning, and marketing developing in companies.

With a systematic curriculum emphasizing marketing-related courses and experienced professors in marketing theory, service marketing, sales & channel marketing, etc., this major will provide students with both theories and practical case study analysis throughout their major study. Students’ independent learning and innovation ability will be cultivated; meanwhile, students’ capability in applying the theories to solving the practical marketing problems in companies will also be further developed.

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📖Program Curriculum

IUP 501 - Principles of Management
IUP 502 - Principles of Marketing
IUP 503 - Introduction to Financial Accounting
IUP 504 - Corporate Finance
IUP 505 - Organizational Behavior
IUP 506 - Business Research
IUP 507 - Global Marketing
IUP 508 - International Business Management
IUP 509 - International Financial Management
IUP 510 - Data Model and Decision Making
IUP 516 - Consumer Behavior
IUP 517 - Service Marketing
IUP 518 - Marketing Channels
IUP 519 - Business to Business Marketing
IUP 520 - Advertising and Promotion

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🏫About University of International Business and Economics (UIBE)

The University of International Business and Economics (UIBE), founded in 1951, is a multi-disciplinary and national key university with economics, management, law, literature and science as its core academic areas of expertise. Since its foundation, UIBE has been steadfast in living up to its motto of "Erudition, Honesty, Endeavor and Perfection" through constant diligence and innovation. At present, UIBE consists of 15 academic schools, a Graduate School, a campus in Israel for undergraduate studies in business administration, a Department of Physical Education and a Department of Culture and Art, offering over 1405 undergraduate courses, 875 postgraduate courses, and 109 doctoral courses. In 1989, UIBE became the first university in China to have a Board of Trustees, with its members from the Ministry of Foreign Trade and Economic Cooperation (predecessor of the Ministry of Commerce), state-owned international trading companies, Chinese Customs, the Bank of China, the People's Insurance Company of China, and the Hong Kong Chamber of Commerce. Mr. Li Lanqing, the former Vice–Premier of the State Council, took the chair for its first session, and Ms. WU Yi, the former Vice-Premier of the State Council, chaired the Board for its second session. UIBE plays a leading role in the development of international alliance with universities around the world. Currently, UIBE has established partnerships with over 160 overseas universities and international organizations.

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🏠 Accommodation

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💰 Fees

Application Fee:

660 RMB

Tuition fee:

49,750 CNY per year

199,000 CNY in total

💸 Living Expenses in Beijing

Expense Average costs
Accommodation On average, a single room student dormitory accommodation will cost about RMB 1500 per month, or about RMB 18,000 per year, including utilities.
Food A meal at the university canteen/restaurant or in a fast-food restaurant outside would cost about RMB 7 to RMB 30. The average monthly bill for students that will study in Beijing, China can be between the range of RMB 1800 to RMB 4000.
Transportation A one-way local transport ticket in Beijing costs about RMB 4. The taxi start rate costs about RMB 13, plus the additional taxi rate per kilometer of about RMB 2.30. A monthly transport pass for university students in Beijing would cost around RMB 200.
Extra costs: Some extra costs for university students who will study in Beijing, China are books and study materials around RMB 210 to RMB 350 per month (increased costs for those studying Sciences, Medicine, or Art), and medical insurance of about RMB 400 per six months.

Entry Requirements

You are not eligible to apply to this program because:

The minimum age is 18 and the maximum age is 30.

English fluency is required.
You need to be either:
- A native English speaker
- Studied a degree in English before
- Can demonstrate a high level of English
- Having an English certificate (You can take the English test online here) such as IELTS level 6 or TOEFL is an advantage.

Minimum education level: High School.

The program is quite competitive, you need to have a high grades of Average B, 60%, or a high GPA.

All student except from Nigeria are eligible to apply to this program

Is this not correct? You can edit your profile or contact us.
Or see the list of programs you are eligible for here .
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📬 Admissions Process

3 Steps to Apply to a Chinese University

Application step 1

Application step 2

Application step 3

Please choose the programs here , "You are advised to select 2-3 programs to increase your chances of getting accepted.

Required Documents:

  • Guarantor’s Passport
  • English Language Certificate
  • Your Passport Copy
  • Your Photograph
  • Your Highest Academic Transcript (In English)
  • Your Graduation Certificate (in English)

Preparing documents:

You can start your application now and send the application documents during your application. Some documents you can send later if you don’t have them right away. Some more info about preparing application documents is here

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Application process:

Applying Online is simple in just a few steps. More information is available here.

The first steps are to choose the programs, pay the application fee and upload the application documents.

Once submitted to China Admissions, we will review your application within 2-3 days and proceed to the university or ask you for further clarification

After it has been processed to the university you will receive your unique application ID from each university.

The university may contact you directly for further questions.

We will then follow up each week with the university for updates. As soon as there is any update we will let you know. If you have made other plans, decide to withdraw / change address at any time please let us know.

After you have been accepted you will receive your admissions letter electronically and asked to pay the non-refundable deposit to the university.

Once you have paid the deposit the university will issue you the admissions letter and visa form to your home country.

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Here is some more information about the enrollment process after you have been accepted.

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