Xi’an Jiaotong – Liverpool University (XJTLU) is a new international university jointly founded by Xi’an Jiaotong University China and the University of Liverpool UK as a joint venture. As an independent Sino-Foreign cooperative university, it captures the essence of both prestigious parent universities and is the first and only one of its kind approved by the Ministry of Education in China.

The University offers undergraduate degree programmes in the fields of science, engineering and management, and awards both its own Chinese degree and a degree from the University of Liverpool.

• IMPORTANT NOTE: Students with Chinese nationality can not apply to XJTLU as foreign students, even if they were born outside China. Students with Chinese nationality need to pass the National College Entrance Examination (NCEE), also known as Gaokao, in order to get into a university in China.

Overview

• As the interface between the organisation and customers, marketing plays a vital role in the success of business and nonprofit settings. It encompasses all activities related to the creation, communication, and delivery of customer value.

• The BA Marketing programme is designed to balance fundamentals with innovative ideas and practical skills and to improve leadership and confidence that enable students to succeed in marketing and the wider business world. By fostering a collaborative environment among scholars, students and marketing professionals with diverse backgrounds, our programme prepares students for careers in professional sales, corporate retailing, advertising, brand management, marketing consulting, and international marketing.

• The BA Marketing programme is delivered in the International Business School Suzhou (IBSS), one of an elite group of institutions worldwide to be accredited by the Association to Advance Collegiate Schools of Business (AACSB) and European Quality Improvement System (EQUIS). Currently, less than 100 business schools worldwide have both AACSB and EQUIS accreditations.

Why should I study Marketing at XJTLU?

• • Gain knowledge and skills in an interesting and challenging field of discipline
• • Experience innovative teaching and learning methods combining Eastern and Western ideologies; enjoy the opportunities to meet marketing professionals and learn from real-world marketing practice
• • Benefit from abundant internship opportunities and career development guidance
• • Earn two degrees: an XJTLU degree from the Chinese Ministry of Education and a globally recognised degree from the University of Liverpool, a member of the Russell Group of leading UK universities.

Knowledge and skills

By the time you graduate from the BA Marketing, you will have:

• • A comprehensive understanding of theories in Marketing and related areas
• • The skills to apply a wide range of models and tools to critically address marketing problems
• • The ability to utilize qualitative and quantitative research methods to make informed marketing decisions
• • The ability to develop a professional marketing plan for business clients and non-profit organisations
• • Technical, interpersonal and intellectual skills that are relevant to marketing and business

Careers

• Career choices in marketing are many and varied, since virtually every type of organisation interacts with customers. Our marketing graduates are represented at world-leading advertising/public relations firms, media and publication companies, consulting firms, health-care organisations, pharmaceutical/chemical companies, retailers and wholesalers, equipment manufacturers, financial services, investments, insurances, colleges, and universities. Many marketing graduates take a different path and progress on to postgraduate studies, notably at prestigious universities and institutions around the world such as Imperial College London, London School of Economics and Political Science, New York University, University of Pennsylvania, University College London, University of Sydney, and Parsons School of Design.

Year One:
Xi’an Jiaotong-Liverpool University offers a wide range of courses in the first year, including English for academic purposes (EAP), mathematics and physics, and humanities and social sciences. Click to learn more.

Year Two:
Core Modules
Introduction to Financial Accounting and Accountability
Foundations of Finance
Fundamentals of Marketing
Consumer Behaviour
Statistics for Business
Introduction to Human Resource Management
Introduction to Organisation and Management
Introduction to International Business and Management

Year Three:
Core Modules
Market Research
Qualitative Research Methods in Management Research
Integrated Marketing Communications
e-Marketing: Strategies and Techniques
Retail Marketing
Services Marketing
Corporate Social Responsibility
Entrepreneurship

Year Four:
Core Modules
Final Year Project
International Marketing
Critical Issues in Marketing
Relationship Marketing
Marketing Strategy

Optional Modules
International Economic Relations
E-Business Models and Strategies
Corporate Communication
Business in the Asia - Pacific Region
Managing People
Strategic Management and Business Policy
Psychological Approaches to Decision-Making

For the latest information regarding programmes, please refer to the official XJTLU website.

Why Choose XJTLU?

• Two Degrees: 1 from the University of Liverpool & 1 from Xi'an Jiaotong-Liverpool University (Bachelor's students)
• The University of Liverpool degree (Master's and PhD students)
• All degree courses are taught 100% in English.
• No knowledge of the Chinese language is required to apply to XJTLU.
• Learn free of charge Chinese alongside your course.
• A friendly international community.
• International Opportunities: "2+2" study route to the University of Liverpool, UK for undergraduate students (more than 3,500 XJTLU students are now studying at the University of Liverpool, UK through "2+2")
• International Opportunities: Wide range of study abroad opportunities in partner institutions in Canada, Germany, the Netherlands, Italy, the UK, the USA, South Korea, Russia, etc.
• International Opportunities: Partnerships with multinational companies in the likes of HSBC, Standard Chartered, Siemens, KPMG, Alstom, Schneider, ICBC, etc.

About Suzhou

You have the opportunity to live in one of the most culturally rich areas of China, with Suzhou’s UNESCO World Heritage gardens and canals famous around the world.

Suzhou combines its rich 2,500-year-old history with a drive to become one of the most modern cities in China. It has a population of more than six million and a GDP of a trillion RMB – far larger than those of many entire countries!

Alongside its beautiful tourist spots, Suzhou has many excellent learning resources and sports facilities, a great choice of shopping malls, cinemas and restaurants, and a variety of bars and nightclubs.

Today, the city’s canals, stone bridges, pagodas, and meticulously designed gardens have contributed to its status as one of the top tourist attractions in China. The classical gardens in Suzhou were added to the list of the UNESCO World Heritage Sites in 1997 and 2000.

Suzhou is located in the southeast of Jiangsu Province in eastern China. Within Suzhou is Suzhou Industrial Park, one of the most competitive development zones in China. This area also contains the Suzhou Dushu Lake Science and Education Innovation District (home to XJTLU), which sits beside Dushu Lake, one of two lakes in SIP.

Central Shanghai can be reached from Suzhou in just 30 minutes by high-speed train.

Library

XJTLU students have access to a wide range of library resources, from books and journals to electronic databases and articles. The library plays a key role as a research support and learning centre for the University, developing its collection by focusing on subject development and research requirements.

The library currently holds over 500,000 books, which are added to and updated throughout the year in response to requests from academic departments. It provides 22,000 square metres of space, housing 300 PCs and 2,500 seats for studying, discussion and computer and studio work.

Campuses

North Campus

Full of striking, architecturally impressive buildings, our North Campus provides state-of-the art teaching, laboratory, research and support facilities. This includes the award-winning and iconic Central Building, which houses our library.

The campus also has sports facilities, world class-fully equipped science and engineering laboratories, International Business School Suzhou, and design studios, as well as a variety of catering facilities, including Subway, Pacific Coffee Company, and many canteen-style fast-food options.

Landscaped gardens complement pieces of modern art to create a campus environment that has become one of the striking features of Suzhou Industrial Park.

South Campus

The first phase of our South Campus was opened to the public on 26 July 2016, as a major part of the University’s 10th anniversary celebrations.

Architecturally it contrasts our North Campus and features modern designs that complement the surrounding area. Eventually, the South Campus will satisfy the learning and teaching needs of approximately 6,000 XJTLU students as well as the University’s academic exchanges and research development plans. It will consist of eight buildings and be developed over two further phases:

Phase II: International Business School Suzhou at XJTLU

This phase will see the completion of a new building for International Business School Suzhou, set to open by the end of 2017.

PHASE III: XJTLU-GF School of Film and Television Arts and XJTLU Gym

Phase III consists of two buildings – the construction of the XJTLU-GF School of Film and Television Arts and a gym. Both buildings are expected to open by the end of 2018. The development of the School, in collaboration with financial services provider Gold Finance Group, is a significant part of XJTLU’s academic development strategy. It will mix digital media arts and film and television production and technology with performance and acting. The gym will provide improved and diversified sports facilities for students and staff on campus.

Living in University

When you come to XJTLU, you will have the opportunity to try a whole range of different sports and activities as well as developing any existing skills you already have.

Student clubs and societies

Student clubs and societies play an important part of student life. XJTLU has many organisations with themes such as art, sports, music, entrepreneurship, dance to name but a few. Some of the more established groups include a Model United Nations and the Student Union.

Another society, Intercom, provides a platform for all international students to arrange activities and events, and share ideas and experiences with the wider student body.

Catering

3 canteens, 3 coffee shops, Bar, Restaurants

Sports 

Currently, 21 sports are offered through PE classes at XJTLU, including badminton, basketball, belly dancing, billiards, boxing, bridge, Chinese martial arts, football, free combat, body building, golf, popping, roller-skating, sport dancing, table tennis, taekwondo, tai chi, tai chi sword, tennis, Ultimate Frisbee and yoga.

We have outside sport facilities that include basketball and tennis courts as well as indoor facilities, such as a golf training venue, gym, dance room, and table tennis room. There is also a football field located next to the new South Campus.