Global Communication and Management (GCM) at
Zhejiang University International Business School (ZIBS)
Zhejiang University International Business School (ZIBS) oﬀers a Bachelor of Arts degree program in Global Communications and Management (GCM), enrolling students from 2020. The program may be completed in four years of study.
Adhering to the long-standing international teaching philosophy of Zhejiang University, the GCM program is committed to training entrepreneurs and future business leaders who combine interdisciplinary knowledge, expertise in financial and business analysis, and a deep understanding of China's business environment to excel in China and compete globally. Students will graduate with bilingual proficiency in Chinese and English, cross-cultural communication skills and a solid foundation of knowledge about China. Equipped with the fundamentals of communication and management, students will be able to succeed in multinational corporations and Chinese enterprises in the fields of management, business, communications and marketing and will be well-equipped to serve as a bridge between China and the world.
1) Interdisciplinary business program: The program of GCM is Zhejiang University's first undergraduate business program to welcome international students. The trailblazing program is also the first of its kind to combine management, finance, communication, and China studies into an interdisciplinary platform for international undergraduate students.
2) Applied and bilingual curriculum: Practical courses in Chinese language and culture, communications, finance, and global business are offered. English is the primary language of instruction, with Chinese being used in applied settings and research. Cross-cultural communication is stressed throughout the program.
3) World-class learning environment: The Zhejiang University International Campus, where the program is located, is a model for international cooperation and integration of Eastern and Western styles of education. The campus brings together prestigious Chinese and foreign professors and a large international student community and admits several hundred highly qualified Chinese high school students each year.
4) Outstanding platform for practical experience and development: Beyond the classroom, ZIBS provides exceptional opportunities for professional practice, industry internships, and cultural experiences. ZIBS has established strategic partnerships with Ant Financial and other leading firms, providing students the ability to participate in a 6+ month practical training program in world-leading firms.
GCM is a full-time program and requires students to accumulate at least 140 credits over 4 years. Course oﬀerings include topics such as the Chinese language, Chinese culture, contemporary China studies, intercultural communication, finance, business, and management. Students will also engage in an internship during their course of study.
GCM is hosted at Zhejiang University Haining International Campus and is administered by ZIBS. The Zhejiang University International Campus Residential College provides students with private, single-person rooms in dormitories and is responsible for student services. The Zhejiang University College of Media and International Culture provides academic support, professional assessment, and other services.
All new students are eligible to apply for a ZIBS scholarship, with an award of up to 30% of tuition. The scholarship will be awarded based on applicants’ transcripts in senior high school, interview performance, and potential contributions. Part-time administrative positions are available at ZIBS. Please find more scholarship information at International College, Zhejiang University, http://iczu.zju.edu.cn/english/redir.php?catalog_id=22232.
GCM is a full-time program and requires students to accumulate at least 140 credits over 4 years.
Chinese Language, Culture and Current Affairs
Students will acquire proficiency in spoken and written Chinese and develop an understanding of modern Chinese culture. Students will master the research methods of Chinese Studies and be able to apply them to analyzing concrete problems.
Students will understand the fundamentals of communication and be knowledgeable of leading theories and research trends in communication. Students will receive practical training in communications research methods, public affairs management and news production.
Finance, Business Analysis, and Corporate Management
Students will acquire the fundamentals of management, receive systematic training in current management and business methods and learn the analytical tools of management. Students will be skilled in economic analysis, business forecasting and comprehensive management methods.
Business Practice and Internship
ZIBS has established strategic partnerships with Ant Financial and other leading firms, providing students the ability to participate in a 6-month practical training program in world-leading firms.