Apply online now at emlyon business school, Shanghai, China for 2022 intake. Info of admissions for international students, scholarships, and more.

Programme Overview:

Concentrates on strategic brand management adapted to the particularities of the high-end and creative industries.

The MSc in High-end Brand Management (HEBM) Program is intended for potential top-level managers capable of assuming leading positions in international high-end companies. It is designed to grow a new generation of leading marketing and branding specialists, who are sensitive to the special requirements of the high-end industry and who acquired the strategic and analytical skills to successfully guide companies in the high-end cultural & creative industries, especially European/Western high-end brands with operations in China as well as Chinese high-end brands.

They are focusing on educating digital-savvy professionals, who are able to use in their daily job the most cutting-edge, innovative tools of digital marketing, social networking, and E-Commerce.

In addition, the program strives to develop future entrepreneurs in the high-end cultural and creative industries.

Key Facts

• 24-month program including a 4-6 month internship.
• MSc approved by the Conference des Grandes Ecoles.
• Fully taught in English, the opportunity to learn Chinese/French
• 50% of the programme taught in Shanghai while the rest is spent in Paris. 

Key Benefits

• World-leading graduate course in high-end brand management and marketing.
• Taught by world-renowned experts in luxury and high-end brand management.
• Opportunity to interact with students from around the world.
• Access to the professional network of the global high-end & luxury industry.
• Obtain tangible work experience with in-company business projects and an internship.

Possible Jobs & Positions after the program

Core targets: Positions in marketing and branding, adapted to the high-end cultural and creative industries

• Brand strategist/brand manager
• Brand communication manager
• Public relations manager
• Digital marketing manager
• Content marketing and social media specialist
• E-Commerce specialist
• Customer Relations/CRM specialist
• Product Manager/Digital Products Manager
• Event Manager

Secondary targets: The program will enable participants with specific previous experience to apply to these additional positions in the high-end cultural and creative industries

Jobs related to retail and operations:

• Retail Manager/Retail Operations Manager
• Merchandising/Logistics Manager
• Retail Coordination Manager/Sales Analyst
• Project Manager/Corporate coordination management

Jobs related to marketing research, strategy, and finances:

• Data Analyst/Digital Analyst
• Business Intelligence Analyst
• New Business Developer
• Financial Controller

Jobs in Consulting Firms:

• Strategy Consultants
• Brand Management Consultants
• Digital Marketing Consultants

Alumni Network

As a future graduate, you will hold lifelong membership of emlyon business school forever alumni network, a network of near to 32,000 alumni covering more than 120 countries.

You will benefit from all services it offers, including the online assessment modules. Its members will help you further develop your career regardless of which stage you are at, by providing you with career development information, exchange business information with you and share their experience for you to build on.

Overview:

Located in Shanghai, the campus is operational right from September 2007. It has direct access to the airports of this business capital, as well as to all modern equipment.

Set at the heart of the East China Normal University, its environment is ideal for welcoming participants of both emlyon business school initial training and executive education programmes.

emlyon business school is gradually expanding all its activities in China: from the Business School to Executive Education, a whole range of programs and services are being put in place to support the development of European businesses in China.
 This approach aims to be bilateral; enabling various international participants to learn about the economic and entrepreneurial realities of China and Asia, and allowing Asian participants to understand European managerial realities.

Mission & Vision:

emlyon business school chose to transform its pedagogical approach and its vision of a business school founded on a new concept, the early maker. The maker's movement was born 10 years ago, on the Do It Yourself principle. Initially uniting Do It Yourselfers, the maker's movement gradually spread over the digital world and start-uppers, federating in its wake a whole community of creators, artisans, entrepreneurs, artists, and educators. The aim was to fast forward as quickly as possible from invention to innovation, from prototyping to industrializing smart ideas. Today being a maker is holding your future in your own hands, being the actor and entrepreneur of your existence, in a collaborative approach, and turning Do It Yourselfers into Do It Togetherers. This concept represents what we believe entrepreneurs should be: those who try out, experiment, make mistakes, start over, learn as they go along. emlyon business school’s entrepreneurs are makers and early movers, in other words, early makers.

Student Life:

Shanghai: A vibrant megacity

Once you arrive in Shanghai, you will immediately be overwhelmed by the hustle and bustle of this thriving city: its colors, its people, its culinary specialties, and its futuristic skyscrapers and indigenous Shikumen houses will shake you to your very core. The sightseeing activities and the endless possibilities of cultural endeavors will stun you!

Shanghai is one of China’s commercial and financial centers and was ranked #5 by the 2018 edition of the Global Financial Centers Index published by the City of London. Taking up only 0.06% of the country's land area, Shanghai now generates about 8.3% of China's gross industrial output value. Furthermore, thanks to its geographical location, Shanghai is also one of the shipping centers of China. Due to its excellent port, the city has become a leading economic power and trade development pole.

It’s quite easy to find an apartment in Shanghai because there are many real estate agents in this city. Students usually find flats by themselves and they share an apartment with their classmates. The average monthly rental fees are RMB 2,000-4,000/person (€213-€426), depending on the apartment’s location and status. Generally the apartments are equipped with furniture and electrical appliance.

Paris: a city of prestige and excellence

Paris is known to be the ‘city of love’ and the ‘capital of fashion’ – the cornerstone of culture, literature, arts and design where tradition and modernity merge together to create the city's authenticity. As a student of high-end brand management, this is THE place to be – and to study. Paris is home to many of the world’s most renowned luxury brands including Cartier, Chanel, Dior, Hermès, Louis Vuitton, and many more. You can visit their original stores and headquarters, company museums, and sometimes even their workshops.

While living in Paris, you will not only be able to discover the fabulous heritage of the past centuries through monuments like the Eiffel Tower, the Notre Dame Cathedral or the Sacré Coeur Basilica, but while walking trough the city, you will also be able to understand where some of the world's greatest writers and painters such as Voltaire, Balzac or Monet got their inspiration from. You'll also have the opportunity discover the latest art exhibits, dance shows or music festivals in private mansions and palaces such as the Palais de Chaillot, the Palais de Tokyo or the Louis Vuitton Foundation. You'll also be able to discover world-renowned places such as the Louvre or the Musée d'Orsay.

When walking through Paris, you’ll be able to sense its history thanks to the Haussmann architecture, the narrow streets paved with cobble stones etc. However Paris is also a hotspot for shopping with unique shopping centers such as The Galeries Lafayette located on Paris’ famous Boulevard Haussmann or small boutiques located in the Marais, well-known for its arts galleries and vintage shops. With its many cafés, bistros and world-renowned restaurants such La Tour d’Argent, France’s capital city is also highly famous for its exquisite cuisine.

Life On and Off Campus

The emlyon business school Asian Campus is well integrated with East China Normal University and fully equipped with WIFI, dining facilities, sports facilities and an infirmary.

There are also a variety of restaurants close to the ECNU and no lack of recreational facilities and shopping centers in the Zhongshan Commercial Zone, including the Cloud Nine Plaza and the Shanghai Printemps, both located on Changning Road.

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it