The University of International Business and Economics, founded in 1951 and located at Beijing, China, is a public research university and national key university with economics, management, law, literature and science as its core academic areas of expertise. Since its foundation, UIBE has been steadfast in living up to its motto of "Erudition, Honesty, Endeavor and Perfection" through constant diligence and innovation.

Leading to bachelor degree, Marketing major of UIBE's International Undergraduate Programs aims at cultivating students’ global vision and innovative spirit, preparing students with foresight, competencies, and excellent skills to perform effectively and competitively in handling marketing problems. With a combination of Chinese background and international development trends, a combination of theoretical study and practice, and a combination of empirical research and case studies, this major will equip students with abundant knowledge in marketing, international management, etc., which will help promote students’ competency in business research, business planning, and marketing developing in companies.

With a systematic curriculum emphasizing marketing-related courses and experienced professors in marketing theory, service marketing, sales & channel marketing, etc., this major will provide students with both theories and practical case study analysis throughout their major study. Students’ independent learning and innovation ability will be cultivated; meanwhile, students’ capability in applying the theories to solving the practical marketing problems in companies will also be further developed.

IUP 501 - Principles of Management
IUP 502 - Principles of Marketing
IUP 503 - Introduction to Financial Accounting
IUP 504 - Corporate Finance
IUP 505 - Organizational Behavior
IUP 506 - Business Research
IUP 507 - Global Marketing
IUP 508 - International Business Management
IUP 509 - International Financial Management
IUP 510 - Data Model and Decision Making
IUP 516 - Consumer Behavior
IUP 517 - Service Marketing
IUP 518 - Marketing Channels
IUP 519 - Business to Business Marketing
IUP 520 - Advertising and Promotion

The University of International Business and Economics (UIBE), founded in 1951, is a multi-disciplinary and national key university with economics, management, law, literature and science as its core academic areas of expertise. Since its foundation, UIBE has been steadfast in living up to its motto of "Erudition, Honesty, Endeavor and Perfection" through constant diligence and innovation. At present, UIBE consists of 15 academic schools, a Graduate School, a campus in Israel for undergraduate studies in business administration, a Department of Physical Education and a Department of Culture and Art, offering over 1405 undergraduate courses, 875 postgraduate courses, and 109 doctoral courses. In 1989, UIBE became the first university in China to have a Board of Trustees, with its members from the Ministry of Foreign Trade and Economic Cooperation (predecessor of the Ministry of Commerce), state-owned international trading companies, Chinese Customs, the Bank of China, the People's Insurance Company of China, and the Hong Kong Chamber of Commerce. Mr. Li Lanqing, the former Vice–Premier of the State Council, took the chair for its first session, and Ms. WU Yi, the former Vice-Premier of the State Council, chaired the Board for its second session. UIBE plays a leading role in the development of international alliance with universities around the world. Currently, UIBE has established partnerships with over 160 overseas universities and international organizations.