The University of International Business and Economics (UIBE), founded in 1951 and located in Beijing, China, is a prestigious multi-disciplinary institution known for its expertise in economics, management, law, literature, and science. As a national key university, UIBE emphasizes innovation and integrity, fostering a global academic environment through its partnerships with over 160 international universities and organizations.

The Bachelor’s in Marketing at UIBE is designed to equip students with a comprehensive understanding of marketing principles and practices, preparing them for successful careers in various business sectors. Students will engage in a curriculum that includes key courses such as Global Marketing and International Business Management, combining theoretical knowledge with practical case studies. This program stands out for its focus on developing students' independent learning and innovative problem-solving skills, essential for addressing real-world marketing challenges.