Sichuan University (SCU), founded in 1896 and located in Chengdu, China, is one of the earliest modern institutions of higher education in Southwest China. It was formed from the merger of three prestigious universities and is known for its commitment to quality education and a strong tradition of academic excellence, producing renowned alumni across various fields.

The Master’s in Tourism Management (Chinese-taught) program at SCU is designed to equip students with comprehensive knowledge and skills in tourism management, focusing on both theoretical foundations and practical applications. Students will engage in coursework covering sustainable tourism practices, destination management, and tourism marketing, preparing them for diverse career opportunities in the dynamic tourism industry. The program’s emphasis on real-world experience and cultural immersion sets it apart, empowering graduates to become leaders in the global tourism sector.