Sichuan University (SCU), founded in 1896 and located in Chengdu, China, is one of the earliest modern higher education institutions in Southwest China. It has a rich cultural heritage and a reputation for academic excellence, boasting a diverse range of programs and notable alumni, including historians, writers, and scientists. SCU emphasizes quality education and innovation, with a commitment to fostering a supportive learning environment for its students.

The PhD in Tourism Management at SCU offers students an in-depth understanding of the tourism industry, focusing on sustainable practices and management strategies. The program is designed to equip graduates with advanced research skills and practical knowledge, preparing them for leadership roles in academia, government, and the private sector. Unique to this program is its emphasis on Chinese tourism contexts, allowing students to explore local and global trends while contributing to the field through original research.