17 Best Bachelor Programs in Marketing in China

About Studying Marketing in China

A degree in marketing gives you the knowledge and skills to identify target markets, position products and satisfy customers' needs through a range of marketing strategies. This degree also teaches you about the nature of marketing and the important role it plays in creating a competitive advantage for companies and organizations.

About Studying Bachelor in China

A bachelor's degree or baccalaureate is an undergraduate academic degree awarded by Chinese colleges and universities upon completion of a course of study usually lasting four years.

Completing a bachelor’s program enables you to work in entry or mid-level management positions. This program is required if you pursue graduate studies or master's degree. A bachelor’s degree comes in two common forms, Bachelor of Arts (B.A.) and Bachelor of Science (B.S.).

International students who wish to study bachelor's in China may choose to study English-medium programs or Chinese-medium programs.

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  • Bachelor’s in Business Administration (Digital Marketing)

    SILC Business School, Shanghai University

    Bachelor’s in Business Administration (Digital Marketing)

    SILC Business School, Shanghai University

    Shanghai English
    Next Start Date
    Sep 2025
    Yearly Tuition
    30,000 CNY
    Duration
    4 years
    Application Deadline
    Jun 2025
    Apply Now
  • Bachelor’s in Business Administration (International Marketing) Scholarships Available

    Beijing Foreign Studies University (BFSU)

    Bachelor’s in Business Administration (International Marketing)
    Scholarships Available

    Beijing Foreign Studies University (BFSU)

    8.2
    (23 reviews )
    Beijing English
    Next Start Date
    Sep 2025
    Yearly Tuition
    39,900 CNY
    Duration
    4 years
    8.2
    (23 reviews )
    Application Deadline
    Jun 2025
    Apply Now
  • Bachelor’s in Marketing and Communication Scholarships Available

    The Chinese University of Hong Kong, Shenzhen (CUHK-Shenzhen)

    Bachelor’s in Marketing and Communication
    Scholarships Available

    The Chinese University of Hong Kong, Shenzhen (CUHK-Shenzhen)

    Shenzhen English
    Next Start Date
    Sep 2025
    Yearly Tuition
    115,000 CNY
    Duration
    4 years
    Application Deadline
    Mar 2025
    Apply Now
  • Bachelor’s in Marketing

    University of International Business and Economics (UIBE)

    Bachelor’s in Marketing

    University of International Business and Economics (UIBE)

    8.0
    (17 reviews )
    Beijing English
    Next Start Date
    Sep 2025
    Yearly Tuition
    49,750 CNY
    Duration
    4 years
    8.0
    (17 reviews )
    Application Deadline
    Jun 2025
    Apply Now
  • Bachelor’s in Marketing

    Donghua University (DHU)

    Bachelor’s in Marketing

    Donghua University (DHU)

    Shanghai English
    Next Start Date
    Sep 2025
    Yearly Tuition
    50,000 CNY
    Duration
    4 years
    Application Deadline
    Jun 2025
    Apply Now
  • Bachelor’s in Marketing

    Xi’an Jiaotong-Liverpool University (XJTLU)

    Bachelor’s in Marketing

    Xi’an Jiaotong-Liverpool University (XJTLU)

    8.9
    (4 reviews )
    Suzhou English
    Next Start Date
    Sep 2025
    Yearly Tuition
    88,000 CNY
    Duration
    4 years
    8.9
    (4 reviews )
    Application Deadline
    Jun 2025
    Apply Now
  • Bachelor’s in Marketing

    Shanghai Ocean University (SHOU)

    Bachelor’s in Marketing

    Shanghai Ocean University (SHOU)

    Shanghai English
    Next Start Date
    Sep 2025
    Yearly Tuition
    32,000 CNY
    Duration
    4 years
    Application Deadline
    Jun 2025
    Apply Now
  • Bachelor’s in Marketing

    Wuhan University (WHU)

    Bachelor’s in Marketing

    Wuhan University (WHU)

    7.9
    (27 reviews )
    Wuhan English
    Next Start Date
    Sep 2025
    Yearly Tuition
    23,000 CNY
    Duration
    4 years
    7.9
    (27 reviews )
    Application Deadline
    Jun 2025
    Apply Now
  • Bachelor’s in Marketing

    Chongqing University (CQU)

    Bachelor’s in Marketing

    Chongqing University (CQU)

    Chongqing Chinese
    Next Start Date
    Sep 2025
    Yearly Tuition
    16,000 CNY
    Duration
    4 years
    Application Deadline
    Jun 2025
    Apply Now
  • Bachelor’s in Business and Marketing

    New York University Shanghai (NYUSH)

    Bachelor’s in Business and Marketing

    New York University Shanghai (NYUSH)

    Shanghai English
    Next Start Date
    Sep 2025
    Yearly Tuition
    300,000 CNY
    Duration
    4 years
    Application Deadline
    Jan 2025
    Apply Now

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